You have not collected much qualitative data - for instance, half the people you asked said that they would not buy your magazine: why not? Did you give them the opportunity to explain their answer. You might get a better result for your evaluation if you did a short focus group on your magazine and discussed what that told you in the final evaluation task.
You have not collected much qualitative data - for instance, half the people you asked said that they would not buy your magazine: why not? Did you give them the opportunity to explain their answer. You might get a better result for your evaluation if you did a short focus group on your magazine and discussed what that told you in the final evaluation task.
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